As you can probably tell I’m way behind on posting. Today, the sun is out, the snow has melted and the weather is freaking me out. So I’m going to prattle on a while, using strong language and irony, about a recent controversy that has probably been and gone in your neck of the woods.
We host an annual Super Bowl party, the primary purpose of which is to gather with friends, eat, drink and watch the commercials. Oh, and if we’re not too distracted, perhaps enjoy a little American football. For us this is the only game in the season we actually make any effort to see.
For the last few years the commercials have not been that impressive. There’s been the odd one, now and then, but somehow the talents of Madison Avenue have waned. (Consequently the race for TiVo and the joy of advert avoidance. ) This year was no exception to the trend but I did have a soft spot for the Snickers ad, a product I can’t even eat. In fact, it was hysterical. I rewatched it multiple times. I laughed manically. It warmed the cockles of my radicalised feminist heart.
Later in the week I started reading on-line how controversial the ad was and how it reeked of homophobia. At which point my brain did a double take, screeched to a halt and went wtf???? I made a point of rewatching the ad. Maybe I’d missed something? No, it was still the same taking the piss out of the straight guy ad I’d initially reacted too.
Clearly I was seeing something very different to those raising their voices against this ad. For the record, I see straight guys being dissed. What on earth could be construed as manly about ripping the hair from your own chest? What’s wrong with two guys coming into physical contact? It screams, at least to me, aren’t these a pair of dumb asses for what they’re doing?
I’m of the female persuasion and I spend my life watching media that does nothing but put my gender down. So when big media spends a few seconds putting straight guys down, I laugh heartily and gird my loins for the misogynistic crap that’s just around the corner and is promoted 99% of the time. Like the godaddy ad that featured during the said same Superbowl but no body seems to have batted an eye at. Then again, Prince can parade around on stage with a huge phallic like symbol to little comment whereas a brief glimpse of Janet Jackson’s breast leads to the collapse of civilisation.
Perception is very much in the eye of the beholder. Check out Phi’s here.
Current temperature 28F/-2C