UMM’s brought in some outside consultants to assist us in our “branding”. I find the term quite shudder inducing, but what little I’ve seen from these far off lands suggests that the people they’ve brought in are saying some useful things. One bit I liked from their recent report:
UMM’s “quirkiness” [is] appreciated (e.g. Zombie Dance, drag show, etc.) [by the students], but
students felt this was not presented prominently enough
One of the things I’ve always loved about UMM is that it is quirky. Maybe not quite as a “out there” as Reed was, but there are people being individuals and pushing some boundaries in important and valuable ways. We seem shy about sharing that, though, usually in the guise of not wanting to scare off potential students. So instead of emphasizing the cool and strange things that our students are doing, we have tended to focus on a kind of ethnically diverse whitebread image (if that makes any sense).
Our web site, for example, has usually featured these predictably bland photos that wouldn’t typically remind an alum of anything they remember from their time in Morris. A few years ago Jess Larson and others in Studio Art got those replaced by a lot of cool photos that UMM art students took. The student photos were much more visually interesting, and I think actually said something about what UMM was at that time. It didn’t last long, though, and at the next major revision of the web site all those images got replaced by bland professionalism once again. Sigh.
I think there’s a ton of still imagery, video, and audio that we could use on our web site to promote what a neat place UMM is, but we don’t. Below, for example, are four really nice shots from UMM’s Flickr group. Only a handful of people know about or use that group, and it’s probably 75% my stuff, but there are quite a few excellent (and interesting) images there that I think would be really cool on our web site.
Thanks to all those folks for sharing their photos on Flickr!
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