What?!? Actually base web design on data?!?

Diagram showing scan sequence for web page reading

Yup, crazy as it sounds. Eyetrack has collected some nice user data, which they summarize in “What We Saw When We Looked Through Their Eyes”, which is then reorganized in “Scientific Web Design: 23 Actionable Lessons from Eye-Tracking Studies” over at VirtualHosting.com.

At some point I should go through these with some care and think about how they apply here. I tend to generate pretty cluttered designs – I keep trying cram in the information, and I end up with more Redmond than Google, I’m afraid. Maybe I should rethink that a bit.

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